Download Ebook Your Museum Needs a Podcast: A Step-By-Step Guide to Podcasting on a Budget for Museums, History Organizations, and Cultural Nonprofits
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Your Museum Needs a Podcast: A Step-By-Step Guide to Podcasting on a Budget for Museums, History Organizations, and Cultural Nonprofits
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Audible Audiobook
Listening Length: 3 hours
Program Type: Audiobook
Version: Unabridged
Publisher: Hannah Hethmon
Audible.com Release Date: October 4, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07J21J6FJ
Amazon Best Sellers Rank:
I've been thinking of starting a podcast for awhile. I've got a bunch of ideas always running through my brain. I'm constantly doing research to make sure I do it right. Otherwise, I feel like I'm going to fail quickly. I'm part of several podcasting Facebook groups. I get all the podcast newsletters. I've downloaded free pdfs that talk about how to start a podcast.In the end, it's so much easier to get one good resource to get most of your information from. You can obviously supplement it with other info you find but you need something that makes you feel comfortable as it relates to the entire process.I've done a lot of marketing for companies and I'm also quite versed in the technical side of things but there's still the unknown of how to make a good podcast.Hannah's book is where all beginners need to start (and not just those that are doing it for a museum). The first chapter about Refining Your Show Idea is a must read for anyone. There's also a section about Streamlining Your Production Process which is an invaluable checklist. There's also a chapter called Storytelling for Podcasters that is also critical for ANY podcaster. I listen to a ton of podcasts and this is where so many podcasts fail.I highly recommend this book and I know I'll be referring back to it myself as well as recommending it to other people interested in podcasting to read it.
Exactly as promised, this is a concise, crystal clear guide written with verve and very much in a coaching tone. More than that, it's written with empathy. The author went through hundreds of hours of trial and error in creating her own podcast, and wants to save others the time of figuring out their next steps. She has interviewed lots of other experts, analyzed lots of podcats of all types, and has written a book that will get readers started right away in finding their own niche for their museum- or historic-site-based production.I was curious enough to start the book expecting to quickly shelve it for reference later, on that "someday" when I might start thinking about a podcast. But I was hooked after the first chapter, as curious about the author's telling of her own learning process in creating her "Museums in Strange Places" podcast as I was about what it would take to create my own. It's a quick read that covers a lot of specific details and very practical advice. She covers everything from how to find a strategic niche for a podcast to how to pitch it to a board of directors, how to name a podcast to what kind of microphone and editing software to use, to various ways of constructing a script and reading it, to marketing tactics you might consider. "Here are the options," she seems to say; "These are most practical, and I'll save you time by letting you know that this is what I did and here's why it was a good or bad decision." Oftentimes she's able to give examples of current podcasts that you can refer to in order to hear what a choice of microphone or production technique will result in, or how a specific marketing technique plays out. And always she makes it feel concrete and personal by referring to her own experience:"...with hard floors and tall ceilings and nowhere to set up a permanent recording space, so before I upgraded to the collapsible sound shield, I would open my wardrobe, hang a blanket over the doors, and use a scissor boom arm stand to hold the microphone in front of hanging clothes while recording my scripts. I’m not saying this is a perfect setup, but it did the job, and my sound came out pretty good." (p.36)Or... "Also, watch out for wind. When I was recording ... wind was the single biggest reason for unusable audio. If you must record outdoors in a windy location, try to get behind something that will keep the wind from hitting your mic directly or use your body as a windbreak." (p.37)Or..."You can also try reading the script in a few funny voices or accents in order to get out of your own head." (p.53)A truly enjoyable reading experience, "Your Museum Needs a Podcast" is a one-on-one workshop with a dynamic instructor that you can keep on your bookshelf to consult anytime.
I was very pleased to see this book is available. It's not only useful for professionals but also for students who are interested in the museum field. What's amazing of the author of the text is her ability to bring together several areas of knowledge to help museums keep updated. Ethnography, communication, writing, visual arts, museum studies, history, art, edition, are some of the subjects that the book presents in a pragmatic and fun way. This is the opportunity many institutions and their professionals might have been looking for to make a project come true.I found the fourth chapter one of the most engaging. In it, Hannah Hethmon encourages those who are interested in story telling how to do an appealing podcast. She suggests some ideas and gives examples of succesful podcasts, which can be an inspiration for those who want to start a project like this but don't know how. Also, she emphasizes in the need to catch your listener's attention right away, "A compelling podcast episode begins by grabbing your listener's attention in the first 90 seconds." This advice is crucial because the tone you set at the start will be present during the entire episode of your podcast. So, having a fun or interesting topic is not enough, you need to know how to deliver and by reading Your Museum Needs a Podcast you will know how, or at least how to start.
This book should be read by ANYONE intending to start podcasting, even though it is specifically geared to cultural institutions. The book clearly spells out the steps needed to produce a podcast series that has the right focus to support the mission of an organization. AND it includes the nuts and bolts needed to get the project done within budget. As an author, I found the chapter on storytelling outstanding. This chapter alone makes the entire book worth reading! The advice given will make a HUGE difference in the success of any podcast. A properly focused storyline will engage listeners and keep them coming back for more. Organizations both large and small need to read this book!
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